Amy has over 20 years of experience in B2B marketing for professional services and tech firms. She provides strategic marketing advice to help professional services firm founders and entrepreneurs set up and scale their marketing operations and make their dreams come true.

Lauren is an HR professional with nearly a decade of experience in people development for professional service firms. She manages everything from payroll and benefits to performance management.

How do you balance utilization and realization? How do you know how much to budget for marketing or travel? Professional services founders must have an intimate understanding of the ideal financial model.

Resist the temptation to define geographic markets too broadly. New professional services firms should leave the global markets to the big firms.

In professional services, people are likely our only asset. Creating a deliberate hiring profile is the best way to ensure that your people reflect the desired culture and values of the organization.

Bill Poston now focuses his energy, expertise, and experience on turning The Launch Box into a value-creating machine for other entrepreneurs.

Matthew has 13 years of professional experience and expertise in finance and operational leadership, strategic planning and analysis, and both front of house and back-office operations.