The MARKETING Handbook 

Strategic Marketing Advisory:

• Collaborates with Founder to provide strategic advice on achieving business goals leveraging the full scope of marketing services​

• Maintains annual marketing plan & budget​

• Provides strategic guidance, templates and best practices to client’s marketing team on optimal use of people, processes and tools​

• Directly manages client marketing teams/resources​

• Oversees work with outsourced teams or agencies​

• Allocates Launch Box resources to support both launch and ongoing activities​

Launch Phase Services:

• Brand Strategy: Brand definition, visual identity & ​brand design, messaging pillars, voice definition, competitive positioning, mission/vision/values, targeting ICPs​

• Website & Graphics: Website architecture, design & dev, website hosting & setup, standard template development, social media banners/logos/templates, business cards​

• Communications & Social: PR support for launch, Mission Matters interview/video/promo ‘launch’ package, social media setup​

• Marketing Automation: Marketing automation/CRM tool needs definition & support for initial setup, SEO/SEM, build strategic marketing plan (in support of business objectives)​

• Events & Partnerships: Strategic advice on initial event strategy, partner marketing strategy ​

Ongoing Marketing Services: 

• Brand Strategy: Strategic advice and oversight of brand and messaging evolution and updates​, internal enforcement of brand use and

  guidelines​

• Website & Graphics: Strategic advice on design needs and prioritization​, ongoing basic design support for website, campaigns, presentations, social media​, manage list of advanced design needs and collaborate with design agency, internal enforcement of template use​

• Communications & Social: Strategic advice and functional strategy for: website content, PR and media relations, content marketing, social

  media, personal brand​. Social media content development​, Basic media relations and industry analyst relations (Gartner etc.)​, Assist with speaking opportunities submissions​, Content editing and distribution​, Website updates and management​

• Marketing Automation: Strategic advice and functional strategyfor: marketing automation tooluse/optimization, campaign strategy, marketing ROI​. Campaign development, management & execution, Marketing automation tool management​, List building & Intent management​, Automated lead follow ups​, Ongoing SEO/SEM optimization​.

• Events & Partnerships: Ongoing strategic advice on event strategy, partner marketing strategy​. For partners: First-line marketing contact

  and join all partner calls, execution of partner marketing initiatives​. For virtual & in-person events: Third party BD event evaluation & planning

  support, firm BD event (i.e., webinars), planning, marketing & execution support​.